Drones the newest real estate marketing tool
A MILITARY vehicle used in combat is carving out a less sinister role revolutionising the world of real estate marketing. Arial drones are being used to take photos of homes for sale from angles that have never been snapped before, with the remote …
See all stories on this topic »
Simplifying content marketing confusion | Econsultancy
Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own …
See all stories on this topic »
Qantas diverts marketing funds to NSW – Sydney Morning Herald
Qantas has diverted millions of dollars in funding for marketing campaigns from Tourism Australia to NSW's tourism body, as the breakdown in relations between the airline's chief executive, Alan Joyce and his former mentor Geoff Dixon shows no signs of …
See all stories on this topic »
Popular Questions
How are drones becoming the newest real estate marketing tool?
Drones give real estate professionals a way to show properties from angles that traditional photography cannot capture. Aerial footage can highlight lot size, landscaping, nearby parks, road access, waterfront features, and neighborhood layout. Use clear photos and short videos to create more engaging listings and social media content.
What types of real estate listings benefit most from drone marketing?
Drones the newest real estate marketing tool are especially useful for large estates, rural properties, waterfront homes, farms, and developments. Aerial images can show acreage, property boundaries, outbuildings, and the relationship between a home and nearby amenities. For smaller homes, drone footage can still add value by presenting the surrounding neighborhood and exterior features.
How can real estate agents use drone footage to attract more buyers?
Agents can add aerial photos and licensed drone video to property listings, virtual tours, email campaigns, and social media posts. Begin with a wide establishing shot, then combine it with closer views of the home, yard, access points, and surrounding area. Include a clear call to action that directs interested viewers to schedule a showing or request more information.
What should agents consider before using drones as a real estate marketing tool?
Agents should hire a qualified drone operator who follows applicable aviation rules, obtains required permissions, and carries appropriate insurance. Confirm that filming is allowed at the property and avoid capturing private areas or identifiable people without consent. Plan the flight around weather, lighting, nearby obstacles, and the specific property features the marketing campaign needs to emphasize.