Getting traffic to your website, is really not that difficult if you know what to do. Throughout this blog and in my free traffic report I share numerous tips and techniques to help you drive traffic to your opportunity using free and low-cost tools.
While getting traffic is certainly a goal, you’ll also want to have a “lead capture” form to collect names and e-mail addresses so you can contact your visitors regularly. Obviously, you’ll want to build a relationship with them and make them aware of your opportunity and/or product.
Once you have collected contact information, you now begin the process of e-mail marketing. Using email marketing to enhance the traffic and sales of your website is an important marketing strategy that you’ll want to quickly master. It can be a confusing process if you aren’t sure where to start.
The first thing you will want to do is establish your goals even before you send your very first email.
What exactly are you hoping to accomplish?
Make sure your goals are clear and realistic. By clearly defining your goals and writing them down, you will be able to measure the success of the email marketing campaign. This is a great way to learn what works and what doesn’t for future email marketing campaigns.
While your particular goals will vary, some common ones include increasing sales, getting more traffic to the website; improve awareness of
about your company and what products or services you offer, and building a solid relationship with your customers.
As you start measuring the success of your email marketing campaign, make sure you are comparing the data only against your own information not that of the industry.
For example: did your sales increase by 10% and traffic to your site increase by 25% after your email marketing campaign rather than discovering the rate that sales and traffic increased for the entire industry you are in.
Above all, do not get discouraged if your first email marketing campaign doesn’t do as well as you hoped – especially if you are a new business. It takes time to build trust with consumers. The rewards will be great as you endure and continue to improve on your e-mail campaigns.
Make sure you use your original email address when you send out the
emails. This will help it get past the spam filters.
Make sure you take the time to update your email listings. Remove any requests to opt out quickly and efficiently to respect the consumer’s privacy. You will be wasting your time to email to incorrect addresses or those who don’t want your materials. Never change the first part of a person’s email address even if the mail is undeliverable. However it is a good idea to look for misspellings in the email service provider name
such as Yahoo being Yaho or Hotmail being Hotmall.
Some businesses like to use an email marketing template. Don’t get too comfortable with a successful marketing campaign though! This is because customers become bored easily with the same format.
You need to keep their interest by mixing things up a bit in future email marketing campaigns. Opt in email marketing software collects email addresses from your website. This is a great method that is simple for getting you a data base started.
As your data base grows you can choose to send your future email marketing campaigns to everyone on the list or just a select target group based on their purchasing history.
You will need to design your email marketing campaign very well. It needs to be attractive to hold the attention of the consumer long enough for them to decide it is worth reading. You don’t want your efforts to be mistaken for common spam or junk mail right?
Make sure all the content is spelled correctly. Keep the text short and to the point. Readers who open your email may choose to delete it or save it to read later if it looks to lengthy. You want them to open it, be captivated, and read it.
The first sentences need to identify your company and what you are offering. Place the important information first. The reader is likely to keep reading. Give them a sense of urgency for responding by clearing stating the day the promotional offers expire.
Popular Questions
How can effective email marketing help with getting prospects?
Build a permission-based email list through website forms, lead magnets, event sign-ups, and referrals. Offer a useful resource that addresses a specific problem your ideal prospect faces, then explain what they will receive after subscribing. Send relevant messages consistently so prospects become familiar with your expertise and are more likely to respond.
What should an email include when getting prospects through email marketing?
Use a clear subject line that highlights one practical benefit or timely idea. Keep the message focused on a single action, such as reading an article, watching a short presentation, or booking a conversation. Include a concise call to action and make sure the destination matches the promise made in the email.
How often should you email prospects when using effective email marketing?
Choose a schedule you can maintain, such as one helpful email each week. Mix educational content, answers to common questions, success examples, and occasional invitations to learn more about your offer. Monitor unsubscribes, replies, and engagement so you can adjust the frequency instead of sending messages that feel repetitive.
How can you improve results when getting prospects with email marketing?
Segment subscribers by interests, source, or stage in the decision process and tailor each message to that group. Test different subject lines, opening sentences, calls to action, and sending times while changing only one major element at a time. Review clicks, replies, conversions, and unsubscribe rates to identify which emails attract qualified prospects and refine future campaigns.