Lincoln needs a farewell address, not a new marketing plan
There can be all sorts of reasons why LaNeve, former head of sales and marketing at General Motors, is taking over the office that was under the direction of Cameron McNaughton since it was opened last year to serve Lincoln. But the bottom …Autoblog
See all stories on this topic
Marketing spend to fuel IT growth: Som Mittal
More than any turnaround in major software services consuming countries like the US or Europe, the growth in business for Indian companies will come from the CMO (chief marketing officer) budget rather than the back office requirement of the corporate …
See all stories on this topic
Social Media Marketing: 3 Tips For Getting The Most Out Of Twitter
Many internet marketers send out tweets in rapid fire fashion, filling the stream with updates to stand out from the IM crowd. Adopt a slow and steady approach to make a more positive impact than the average user. Never be in a hurry. All good things …
See all stories on this topic
…
Popular Questions
Why does Lincoln need a farewell address instead of a new marketing plan?
The phrase suggests that Lincoln’s message should focus on closure, reflection, and leadership rather than another campaign strategy. A farewell address can explain what was learned, recognize the people involved, and clarify what comes next. Before creating a new marketing plan, identify whether the real need is a thoughtful conclusion to the current effort.
What would a farewell address for Lincoln say about marketing priorities?
It would acknowledge the results of the existing approach without pretending that more tactics will solve every problem. The message should highlight which audiences responded, which promises were credible, and which activities produced little value. Those observations can guide future decisions more effectively than immediately adding another channel or promotion.
How can Lincoln move forward when a new marketing plan is not the answer?
Lincoln should first close out the current initiative with a clear review of goals, outcomes, costs, and lessons. Next, communicate the conclusion honestly to customers, partners, and team members so expectations are aligned. Only after that review should Lincoln decide whether a smaller adjustment, a pause, or a completely different strategy is warranted.