Mass. consumers warned of school marketing tactics
BOSTON (AP) — A new state government campaign is warning consumers about deceptive marketing practices that some for-profit schools use to attract students. For-profit schools often market subpar programs to veterans and low-income student who …
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Struggling Fiat India today reiterated its resolve to net 1 per cent of market by year-end and said it is refocusing on the market with aggressive dealership additions and an all-out marketing push.
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Austin luxury real estate market showed healthy signs of growth in March compared to one year ago. As luxury home prices continue to increase, creative marketing is required to capture the attention of high net worth individuals seeking to invest in …
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Popular Questions
Why were Massachusetts consumers warned about school marketing tactics?
The warning concerns marketing practices that may make a school, training program, or education service appear more beneficial than it is. Consumers should examine claims about job placement, earnings, accreditation, tuition, and financing before enrolling. Request important promises in writing and compare them with independent information.
What school marketing tactics should Massachusetts consumers approach carefully?
Be cautious of pressure to enroll immediately, claims of guaranteed employment, unusually broad salary promises, and testimonials that do not explain typical results. Treat limited-time discounts or repeated calls as sales tactics rather than proof of program quality. Check the school's accreditation, refund policy, total cost, and complaint history before signing a contract.
How can Massachusetts consumers protect themselves from misleading school advertising?
Save advertisements, emails, text messages, enrollment documents, and recordings or notes from sales conversations. Ask the school to verify graduation rates, licensing, transfer-credit policies, and career outcomes using specific, current data. If marketing appears deceptive or a school will not honor its promises, consumers can consider reporting the conduct to the appropriate Massachusetts consumer-protection authorities.