Marketing budgets set to soar more than 20%
More than half of Australian companies plan to increase their marketing budgets this year, while 71% plan to boost their digital marketing spends, according to a new report. The figures come from Responsys' global annual Marketing Budgets report …
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Does Brand Marketing Still Matter in the Digital Age?
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you'll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you'd be wrong …
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News Limited blabs Logie winner for second year in a row
Log In with. or or Register · Follow. Home · Blogs · News · Case Studies · Interviews · Jobs · Events · Marketing magazine » News » News Limited blabs Logie winner for second year in a row. Buy Print · Buy Digital …
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Popular Questions
Why are marketing budgets set to soar more than 20%?
Marketing budgets may rise by more than 20% as businesses compete for attention across digital channels and respond to changing customer behavior. Higher spending can support paid advertising, content creation, analytics, marketing technology, and customer retention. Companies should connect each increase to measurable goals rather than expanding every channel at the same rate.
Where should businesses invest when marketing budgets soar more than 20%?
Businesses should direct additional funds toward channels that already produce qualified leads, sales, or strong engagement. Testing a controlled share of the increase in emerging platforms can reveal new opportunities without risking the entire budget. In network marketing, useful investments may include lead-generation campaigns, follow-up systems, training resources, and conversion-focused landing pages.
How can a company manage a marketing budget increase of more than 20%?
Start by dividing the larger budget among core activities, experiments, and measurement. Set performance targets for each campaign and review results regularly using metrics such as cost per lead, conversion rate, customer value, and return on ad spend. Shift funds away from underperforming efforts and scale campaigns only after results remain consistent.
What risks come with marketing budgets set to soar more than 20%?
A rapid increase in spending can create waste if campaigns grow faster than the team’s ability to manage them. It can also inflate acquisition costs, produce low-quality leads, or hide weak messaging behind higher traffic volumes. Use spending limits, test campaigns before expansion, and maintain a clear approval process for new marketing investments.