Facebook confirms ads coming to the 'Home' screen
AdAge reported today that the social network is expected to launch their first marketing campaign with Wieden & Kennedy from Portland, Ore. They made a television spot that is set to broadcast this month. Rebecca Van Dyck, Facebook's head of consumer …
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Should 2013 be a “Do-Nothing” Marketing Year?/By J…
A good article by Jerry Gulke. I liked the results on the survery/poll on marketing, it gives you a chance to compare your current marketing positions to the other farmers. Worth the read and the article is below: …
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AXN to increase marketing spends by 30 to 40 per cent this year
MUMBAI: English general entertainment channel AXN will increase marketing spends by 30 to 40 per cent this year with more new show launches. In fact 20 per cent of its marketing budget for the year is going towards 'Hannibal' which kicked off on 5 …
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Popular Questions
Why did Facebook confirm that ads are coming to the 'Home' screen?
Facebook confirmed the change as part of its effort to place advertising in a more prominent location within the app. The 'Home' screen is where users commonly begin browsing, so ads there could receive substantial visibility. The rollout may vary by account, region, and testing phase, meaning not every user will see the same format immediately.
How could Facebook ads on the 'Home' screen affect users?
Ads on Facebook's 'Home' screen could make promotional content appear earlier in a user's browsing session. Users may see sponsored recommendations or other advertising mixed with regular content. To manage the experience, users can use Facebook's ad-preference tools, hide individual ads, or report promotions that violate platform rules.
What does Facebook bringing ads to the 'Home' screen mean for marketers?
Marketers may gain another placement for reaching people before they move deeper into Facebook. Campaigns should use clear offers, strong visual creative, and targeting that matches the intended audience. Advertisers should monitor impressions, clicks, and conversions separately so they can determine whether the new placement performs better than existing placements.
Will Facebook's ads on the 'Home' screen change how businesses promote products?
The change could encourage businesses to adapt their campaigns for users who are just starting a Facebook session. Short messages, recognizable branding, and mobile-friendly landing pages may be especially important in this prominent placement. Businesses should test creative variations and review results after the placement becomes available rather than assuming it will deliver the same results as feed advertising.