HTC counting on viral marketing to challenge Samsung
But going up against Samsung, a company that has been pumping billions into the marketing for its smartphones, HTC knows it has to be savvy about how it markets its phone. That's why the Taiwanese company will focus on new media and viral marketing to …
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Digital Marketing Groups Growing, Evolving to Respond to Tumultuous …
CHAPEL HILL, N.C., April 5, 2013 — /PRNewswire/ — Digital marketing technologies are rapidly transforming the marketplace and challenging companies to develop new marketing strategies that employ a broad range of new tools and techniques. Identifying …
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HTC Details Bold New U.S. Marketing Campaign | TechnoBuffalo
Having an HTC curated experience will provide more intimate interactions—keeping with Apple's popular retail model—and help the company really increase mind share. We've said HTC needed to really step up its marketing game, and it's …TechnoBuffalo
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Popular Questions
Why was HTC counting on viral marketing to challenge Samsung?
HTC was counting on viral marketing to increase attention and compete with Samsung without relying entirely on traditional advertising. Shareable campaigns could encourage consumers, bloggers, and technology fans to spread HTC’s message through personal recommendations and social networks. To make that strategy work, HTC needed distinctive content that highlighted its products and gave audiences a reason to pass it along.
How could viral marketing help HTC challenge Samsung?
Viral marketing could help HTC challenge Samsung by extending the reach of each campaign beyond the company’s paid media budget. Demonstrations, videos, and memorable product stories could generate discussion and direct more potential buyers toward HTC devices. The approach would be strongest when online attention was connected to clear product advantages and an easy path to learn more or make a purchase.
What made HTC’s viral marketing strategy important in its competition with Samsung?
HTC’s viral marketing strategy was important because Samsung had substantial visibility and brand recognition in the smartphone market. A campaign that sparked voluntary sharing could help HTC stand out and build credibility through conversations among consumers rather than through advertising alone. HTC also needed to monitor which messages gained traction and quickly support the most effective content.
What should HTC do to make viral marketing effective against Samsung?
HTC should create concise, visually engaging content that demonstrates why its phones deserve attention in a crowded market. It should distribute that content through social platforms, encourage user participation, and make sharing simple on mobile devices. Tracking views, shares, comments, referrals, and sales would show whether viral interest was translating into meaningful competition with Samsung.