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Conversion—Not Just for Web Teams Anymore

CMOs and their teams are starting to realize that there is only so much optimization they can do around the marketing spend to drive website traffic without looking at how those visitors are converting on the website—but they're waking up slowly.
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Twitter / Poynter: CNN got great Web traffic, …

Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.
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Obama administration bypasses CISPA by secretly allowing Internet …

The federal government is already using a secretive cybersecurity program to monitor online traffic and enforce CISPA-like data sharing between Internet service providers and the Department of Defense. The Electronic Privacy Information …News RSS : Today
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