The media-marketing merge
I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes' digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works: …
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Customer Service: The New Proactive Marketing
Customer service may just be the most proactive tool any business owner can plan to use as part of a marketing, advertising, or revenue-increasing plan. Through an organized system for handling customer feedback, social media commentary, and direct …
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Durbin tells energy drink CEOs to stop marketing youth
CHICAGO — U.S. Sen. Dick Durbin is asking energy drink companies to stop marketing their products to children. The Democratic senator from Illinois sent a letter Monday to the CEOs of Red Bull, Rockstar and Monster asking for an explanation for the …
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Popular Questions
What does the media and marketing merge mean for network marketers?
The media and marketing merge describes the growing overlap between content creation, audience building, and promotional activity. Network marketers can use social posts, videos, livestreams, podcasts, and email content to educate prospects while developing trust. Choose one primary channel, publish useful content consistently, and connect each piece to a clear next step.
How can network marketers adapt to the media-marketing merge?
Network marketers can adapt by treating every marketing channel as a media property rather than relying only on direct pitches. Create content that answers common customer questions, demonstrates product value, and reflects your personal expertise. Track engagement, inquiries, and conversions so you can improve the topics and formats that attract qualified prospects.
What content works best in the media-marketing merge?
Educational content, customer stories, product demonstrations, and practical tutorials work well because they inform audiences before asking for a decision. Repurpose one strong idea into a short video, a written post, an email, and a conversation prompt. Keep claims accurate, disclose relevant business relationships, and give viewers a simple way to request more information.
How does the media and marketing merge change lead generation?
The media and marketing merge shifts lead generation from occasional promotion toward ongoing audience engagement. Instead of contacting people only with an offer, build familiarity through regular content and invite interested viewers to join an email list, attend a presentation, or schedule a conversation. Review which content produces meaningful responses, then follow up promptly without sending repetitive or unsolicited messages.