91% of B2B Marketers Are Doing It – The Rise of Content Marketing
With 91% of B2B companies making it a focus on their marketing efforts, content marketing has quickly become one of the most popular mediums for marketers. Uberflip's latest infographic 'The State of B2B Content Marketing' explores how B2B brands are …
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Marketing Your Home to Generations X and Y — Tips for Success – WXYZ.com
The improving economy and historically-low interest rates are enticing these buyers to get off the sidelines and hit the market in full force. These buyers, who are generally Generations X and Y, look at homes very differently from previous generations.
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Shetty denies making black marketing allegations against MCA members
Former vice-president and treasurer of Mumbai Cricket Association, Prof Ratnakar Shetty replied to the showcause notice issued by the MCA's managing committee regarding his allegations about 150 tickets of the India vs Pakistan T20 match in Ahmedabad …
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Popular Questions
Why are 91% of B2B marketers turning to content marketing?
The rise of content marketing reflects the need to educate business buyers before they speak with sales. Useful articles, guides, case studies, and videos can answer questions while building trust with potential customers. B2B teams should connect each content asset to a specific audience need and stage of the buying process.
How can the rise of content marketing help B2B companies attract qualified leads?
Content marketing can draw in prospects who are actively searching for solutions to relevant business problems. A company can attract better-fit leads by focusing on practical topics, using industry-specific language, and including clear next steps. Measure results with metrics such as qualified inquiries, content conversions, and pipeline influenced by each asset.
What types of content should B2B marketers prioritize as content marketing continues to grow?
B2B marketers should prioritize formats that match how their audience researches and evaluates purchases. Educational blog posts, original research, comparison pages, webinars, and customer case studies can support different questions throughout the buyer journey. Start with a small set of high-value topics, then repurpose strong material into email, social, and sales enablement content.
How can businesses make their content marketing strategy more effective?
An effective content marketing strategy begins with defined goals, audience profiles, and a consistent publishing process. Map topics to buyer pain points, use evidence or expert insight to make content credible, and add calls to action that fit the reader's intent. Review performance regularly and improve underperforming content instead of publishing more material without analysis.