7 Secrets of YouTube Marketing | Inc.com
Culled from data on 30000 businesses, here's what works–and what doesn't–on YouTube.
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Popular Questions
What are the seven secrets of YouTube marketing highlighted by Inc.com?
The seven secrets focus on treating YouTube as a marketing channel rather than simply a video archive. Effective tactics include defining a target audience, creating useful content, optimizing titles and descriptions, and publishing consistently. The approach also emphasizes engaging viewers and measuring results so future videos improve.
How can the seven secrets of YouTube marketing from Inc.com help a business attract viewers?
Start by creating videos that answer specific questions or solve problems for a clearly defined audience. Use a compelling title and thumbnail that accurately represent the content, then include relevant keywords in the description. A consistent publishing schedule and a strong call to action can encourage viewers to return or visit the business website.
What type of content does Inc.com's seven secrets of YouTube marketing recommend creating?
The most useful content teaches, demonstrates, or entertains in ways that connect directly with customer needs. Product demonstrations, how-to videos, customer stories, interviews, and behind-the-scenes clips can all support a marketing strategy. Each video should have one clear purpose and deliver value quickly enough to keep viewers watching.
How should marketers measure the seven secrets of YouTube marketing in practice?
Review views alongside watch time, audience retention, engagement, traffic sources, and click-through activity. These metrics show whether a video is attracting the right audience and holding attention, not merely generating impressions. Use the findings to refine topics, openings, thumbnails, publishing frequency, and calls to action in subsequent videos.