What is Podcasting and How to Start Today?

Podcasting is an amazing and easy tool for traffic generation.  Anyone can create a podcast on any subject, and it can be started without major expense.  The issue is, many people just don’t know how to begin.  With that, I want to answer the question “What is Podcasting and How Can I Start Today“?

Podcasting is a system that lets you download audio programs directly to your iPod or other media player.  You may listen to these audio programs later on whenever and wherever you want to listen to them.   Many people like to download podcasts so they can listen to them while they exercise or do housework.  The advantages of Podcasting is that it allows a person to listen to audio content of their choice without any charge – and at a time of their convenience.  Therefore, Podcasting has proven to be a far better alternative to the traditional radio.

So, how do I Start Podcasting?

Podcasting is a very easy process. You do not need anything other than an Internet-ready computer and a portable media player.  Even if you do not have a portable media player, you can begin Podcasting simply using a computer  that has an Internet connection.    There are many websites that really help you get started with Podcasting.  One of my favorite sites that allows you to create audio content is BlogTalkRadio.   Without question, they are the best-of-the best when it comes to ease of use, unmatched value, and quality service.  They are one of the treasures of the internet for providing convenient marketing resources without major expense and a difficult learning curve.  Obviously, I highly recommend the resource and believe it can be a major tool in your marketing arsenal – especially for creating quality audio content.

There are certainly other resources available to help you gather information on podcasting and audio creation, and to get you started quickly.

Years ago I shared the importance of the emerging social media trend in building traffic.  At the time, I called podcasting and social media the direction that online marketing was heading – and the emerging importance in the marketplace.  Obviously, we can see that value on display today in every area of the internet community.

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PodCasting: a New Era for Traffic Generation

If you have not heard any thing about podcasting, then you are certainly missing out on a traffic system related to a very useful technological advancement.  It would not be an over-exaggeration to say that podcasting is possibly the most important technological trend since the advent of Internet. Popularity of podcasting is increasing day by day, and at a very fast pace.

Podcasting is Going to Stay Here
There are people who suspect that podcasting is becoming popular because of the new technology enthusiasm, and will last long.  I would ask them to recall the period of the last decades of the last century when the Internet was just taking off.  People expressed similar views regarding the Internet then, and obviously that has not been the case at all.  Furthermore, if you compare podcasting with the Internet, you will find that podcasting is actually growing in popularity at a faster speed than the internet initially did.  The point is, podcasting is a tremendous traffic generation system that is growing, and is here to stay.

After going trough this brief information, it is hopeful that you have become more curious about podcasting, and want to get a little more knowledge about the technology.   Let me give you a little history on the origins of this important traffic solution.

Basically, podcasting lets you download audio files from the Internet to your iPod or any other device such as an MP3 Player, Cell Phone, PDA, PSP or even to your computer. The word “pod casting” is derived from two words- iPod and broadcasting.  In short, it was a system for broadcasting audio files over the internet for use by IPod users.   Read more

Podcasting can be quite demanding

The Demands Of A Regular Podcast

I have recently started focusing on a new traffic system that uses podcasting as the traffic funnel.  It’s quite interesting and financially rewarding, but it also can be quite demanding.

There are several things to consider before starting a new [tag-self]Podcast[/tag-self].  Here is a step-by-step process to determine whether you’ll be able to keep up with the demands of a regular podcast.

1.    Across the top of a blank piece of paper write down five ideas you have that you might like to podcast about. (In another chapter will show you how to improve your content to gain subscribers, but for now this is a good place to start).

2.    Record how frequently you want to do each podcast. (Daily, Weekly, Monthly, etc.)

3.    Under each idea list all the sub-topics you would like to cover in your podcast. (For example, if you want to cover major league baseball, you might write down such items as recent player trades, highlights of recent games, things to watch out for in upcoming games, an analysis of player stats, a review of an event in the history of baseball, and a review of a baseball movie or book).

4.    In brackets, beside each sub-topic, write down the number of minutes it would take you to cover that in a podcast, and the number of minutes it would take you to prepare and research that information.

5.    Add up all the minutes it would take for you to cover those topics in a podcast. This will be the length of your podcast.

6.    Write that total above your idea.
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