The double-edge sword called marketing

The double-edge sword called marketing

“Marketing” might well replace “sorcery” and it would still make sense. Especially in a world where people, even just in their narrow avatars as consumers as we marketers see them, are way more savvy and sceptical about the means and ends that …
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Forget 80/20: Here's a 50/50 Rule for Marketing Automation

Forget 80/20: Here's a 50/50 Rule for Marketing Automation image 50 Marketing automation has the potential to increase efficiency of marketing and sales activities, as well as generate more revenue from your marketing investment. But there's one thing …
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For m2 marketing, company, clients, it's all about teamwork

As owners of m2 marketing, McCabe and Miller take a similar approach to helping their clients succeed. They don't just offer Web development, application development and graphic design services: They form partnerships with clients. The intent isn't to …
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