Spirit Airlines Marketing Chief Biffle Resigns to Lead New Colombian Airline

Spirit Airlines Marketing Chief Biffle Resigns to Lead New Colombian Airline

Spirit Airlines Inc. (SAVE) Chief Marketing Officer and Executive Vice President Barry Biffle has resigned to become chief executive of a new lost-cost airline serving domestic routes in Colombia. Mr. Biffle has served as chief marketing officer since …
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Marketing Automation's Missing Link: Getting Higher Conversions Using …

What's missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the …
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Marketing Weekly infographic shows the benefits of a CMS

CHICAGO, June 13, 2013 — CHICAGO, June 13, 2013 /PRNewswire/ — Marketing Weekly, a hub for the latest marketing news and online marketing solutions, recently created an infographic that touts the benefits of using a content management system (CMS) …
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