Soaps Using Innovative Marketing for Online Revivals
That was the cryptic message on a billboard along Sunset Boulevard in Los Angeles last month that was part of a multi-million dollar marketing push for the online revival beginning Monday of soap operas One Life To Live and All My Children. Both had …
See all stories on this topic »
Marketing to neighbors north of the border can pay off for Southern Nevada
It soon will be May, when temperatures can reach triple digits, far too uncomfortable for those from the north. Snowbirds, however, are a great market for the state to pursue. So much so that the Nevada Tourism Commission dedicated a session of its …
See all stories on this topic »
Content Marketing: The Missing Piece
“Real content marketing is part advertising, part public relations, part news,” said Victor Abalos, who runs the JVA Group in Los Angeles.”The clients who understand it and invest in it are ahead of the game because it's a game that everyone will have …
See all stories on this topic »
