Samsung spent billions on marketing to 'change the game on Apple …
'As Vice President of Marketing I propose we take on the market leader not by having a superior product. We will change the game from feature and function comparisons to availability and awareness. I intend to spend more than anyone in our …MacDailyNews
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Moneyball For Sales And Marketing
Well, Mr. Pitt's and my striking resemblances aside, the reason for my article is to share with you something I discovered that ties in the concept of Moneyball with sales and marketing. Now for those of you who are not familiar with the term …
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SV VC Accel Also Hires Marketing Partner, This Time From Yelp …
Accel Partners has hired Stephanie Ichinose, head of communications at Yelp, as its first marketing partner. But it's not the first for Silicon Valley venture firms, which have been on a hiring spree in that department since Andreessen Horowitz …AllThingsD
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