Samsung Electronics marketing blitz stirs debate over innovation

Samsung Electronics marketing blitz stirs debate over innovation

2012 marketing spending $11.6 bln vs R&D spending $10.3 bln. * Samsung to launch Galaxy S4 smartphone later this month. * Market weary of underwhelming new gadgets – analysts. By Miyoung Kim. SEOUL, April 5 (Reuters) – Samsung Electronics is …
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Marketers In India Are Mostly Into Social Media Marketing !! [Report]

Adopting social media marketing strategy in your business is one of the best tactics to improve your business. Also, marketing professionals world-wide focus on social marketing this year. In addition, 80% of them said they planned to use social media …
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FireEdge Ltd: Successful Content Marketing Remains Trendy

Effective content marketing means that a business communicates and connects with customers by providing valuable information, but without selling (Contentmarketinginstitute.com). “The content marketing strategy helps attract a defined target audience,” …
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