Sales and Marketing Alignment Begins with the Customer

Sales and Marketing Alignment Begins with the Customer

50 percent of B2B sales staff keep missing their quotas. It's a problem as old as business itself. The culprit, according to sales, is the quality and volume of leads from marketing. The marketing department may be quick to snap back that sales is …
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Email Marketing Brings On Maximum Customer Engagement !! [Report]

Majority of the marketers believe that this year about 50% of the customers will view the email marketing messages on their mobile, but sadly only 40% of the marketers are ready for the mobile marketing strategy. While, 70% marketers expected that over …
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Sales and Marketing Alignment Begins with the Customer – Forbes

The problem is not the compensation plan or lead scoring criteria, but how the customer is being treated. Is the buyer viewed as a partner, a nuisance to be …
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