Online pawnbrokers look to change the image of pawn shops

Online pawnbrokers look to change the image of pawn shops

DENVER, May 31 (UPI) — Online pawnbrokers in Colorado say they're trying to revamp the sordid image associated pawn shops and market their merchandise to wealthier customers. “When people think of the pawnshops historically, they don't necessarily …
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Deceptive marketing practices

Last week, I was invited by the Competition Commission of Pakistan (CCP) to present a paper on Deceptive Marketing Practices, at the 3rd International Conference, organized by CCP, in collaboration with the Delegation of the European Union, at the …
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Marketing Cooler: Internal communications essential to a firm's overall strategy

When it all boils down to it, marketing is all about knowing and understanding your audience, talking to them in the way they understand and giving them the information they need to take a desired action. It sounds simple, but it's far from it …
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