Marketing ROI: Budgeting Your Money Wisely

Marketing ROI: Budgeting Your Money Wisely

I started marketing well before the Internet so I have ample experience with marketing strategies whose return on investment is hard to measure. Back then, we still valued analytics, but we learned to make do with reasonable estimates and common sense.
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Pizza Hut marketing head Richard Leong has an appetite for F&B

Leong joined the brand 30 months ago, in what is his first marketing director's role. An accounting and finance graduate, Leong is glad he left the accounting industry after a year and ventured into the advertising and marketing field, as it is “so …
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Transaction-Enabled Marketing Leader Affinity Solutions Finalizes $21 Million+ …

NEW YORK — Affinity Solutions, Inc. (Affinity; www.affinitysolutions.com), the leader in transaction-enabled marketing programs and card-linked offers in the U.S., announced today it has completed a $21 million+ round of funding led by Chestnut Hill …
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