Marketing is Getting the Details Right

Marketing is Getting the Details Right

Marketing is getting the details right. And its always the simple things that companies mess up. Let me give you an example. As you may know, I travel quite a bit. I'm a big believer in maximizing my travel by being a loyal brand consumer…which gains …
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“freemium” by charging the marketing department – VentureBeat

Freemium business models have a lot of advantages, but they all revolve around one thing — marketing.
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Future Group marketing plan finds takers

Over 20,000 customers have enrolled for Future group-owned Big Bazaar's latest marketing blitzkrieg, wherein they have to pay money upfront to join its membership club. Titled 'Big Bazaar Profit Club', under the scheme, a customer has to pay Rs 10,000 …
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