Marketing Attribution is Key to Marketing Performance Management

Marketing Attribution is Key to Marketing Performance Management

As much as we love to talk about returns and measurement in marketing, there's also an unavoidable reality that the CEO and Board of Directors would rather not hear: there are elements of marketing that are “difficult” to measure. But these days …
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The 5 Essential Resources Every Chief Marketing Officer Needs …

While so much emphasis has been placed on the importance of CMOs managing big data, measuring marketing outcomes, and adapting to new responsibilities, …
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Salesforce Accelerates Enterprise Rush into Online Marketing

Marketing managers are eclipsing the corporate IT department as the biggest buyers of online technology and creating the driving force behind the ExactTarget deal and acquisition of Eloqua Inc. by Oracle Corp. (ORCL). ExactTarget went public 14 months …
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