Idomoo picks up $9M to tailor marketing videos to specific customers …

Idomoo picks up $9M to tailor marketing videos to specific customers …

This is what happens when people get fat broadband connections — marketers see the opportunity to turn static custom offers and billing statements into “personalized” videos.GigaOM
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Mobile Marketing and Commerce: Ads, Payments and Rewards Come Together

BOSTON, June 12, 2013 — /PRNewswire/ — With nearly half of consumers using shopping apps, it's apparent that mobile is resetting the parameters of marketing and commerce. Mobile devices and apps are beginning to dissolve the boundaries between ad …
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What is the role of big data in marketing?

Jamie Brighton, product marketing manager EMEA, digital marketing, Adobe. Decide which data is relevant: The biggest challenge that marketers face with big data is knowing which data is relevant. David Lloyd from TMW makes a great point in the intro …
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