HTC counting on viral marketing to challenge Samsung

HTC counting on viral marketing to challenge Samsung

But going up against Samsung, a company that has been pumping billions into the marketing for its smartphones, HTC knows it has to be savvy about how it markets its phone. That's why the Taiwanese company will focus on new media and viral marketing to …
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Digital Marketing Groups Growing, Evolving to Respond to Tumultuous …

CHAPEL HILL, N.C., April 5, 2013 — /PRNewswire/ — Digital marketing technologies are rapidly transforming the marketplace and challenging companies to develop new marketing strategies that employ a broad range of new tools and techniques. Identifying …
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HTC Details Bold New U.S. Marketing Campaign | TechnoBuffalo

Having an HTC curated experience will provide more intimate interactions—keeping with Apple's popular retail model—and help the company really increase mind share. We've said HTC needed to really step up its marketing game, and it's …TechnoBuffalo
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