Content marketing: why brands are becoming publishers
The big buzzword in the marketing world right now is 'content marketing'. You may have heard it nefariously operating under various names: Custom publishing, custom media, customer media, customer publishing, private media, branded content, corporate …
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Pepsi names chief marketing officer
NEW YORK (AP) — PepsiCo has named a global chief marketing officer for its flagship soda as it looks to strengthen the brand's image around the world. The company, which also makes Gatorade and Frito-Lay, said Kristin Patrick will focus on driving …
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Why Everyone Should Learn to Code – Marketing Technology Minute
Even if your job description might not require you to design websites, learning a little bit of code can make any task – from email marketing to blogging – easier and less time consuming. Spencer and Jacey discuss the many ways you can learn coding for …
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