Content Marketing, Meet Content Selling

Content Marketing, Meet Content Selling

That has led to a Content Marketing arms race. Vendors are rushing to produce informative and engaging content to advance prospects through to close. White papers, ROI tools, presentations, and other collateral are now being produced by vendors in …
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The 10 Most Generous Marketing Geniuses

This past fall, a group of marketers, led by the 92nd Street Y and the UN Foundation, created the first annual day of giving: Giving Tuesday. No single person owned the day and more than 2,500 corporations, non-profits, small businesses and …
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Webinar to Highlight Independent Research Firm's Perspective on Top Firms …

WILTON, Conn., May 21, 2013 — /PRNewswire/ — Marketing Management Analytics (MMA), the leader in predictive analytics and high-value analytic consulting for global marketing driven organizations, will sponsor a webinar on June 6, at 1:00 pm ET …
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