BRIEF-Saudi's Jarir Marketing Q1 net profit up 10 pct; beats estimates
DUBAI, April 7 (Reuters) – Jarir Marketing Co : * Saudi's Jarir Marketing Q1 net profit 180.8 million riyals versus. 164.2 million riyals year-ago – statement * Q1 turnover 1.33 billion riyals versus 1.2 billion riyals year-ago * Says profit growth due …
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'Marketing will take over IT and CMOs will make bigger investment than CIOs'
A key take out from BMA Marketing Convention 20:20 was that evolution of technology is changing the way marketers design communications – and that social media and digital are just the tip of the iceberg. The fourth edition of the Convention hosted in …
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Marketing key for Samsung
The company poured a record $11.6bn into its marketing efforts compared with the $10.3bn that went on R&D, Reuters reported. This trend is expected to continue this year as the company attempts to balance innovation and chasing market share.
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