Boeing Nearing Approval for 777X Starts Marketing Plane

Boeing Nearing Approval for 777X Starts Marketing Plane

Boeing is betting that a new 777, with composite-plastic wings and more-efficient engines, will cement its lead in the market for wide-body jets typically used on long-haul routes. Airbus is fighting back by winning more orders for the largest version …
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Pre-Marketing: Deal leakage – The Term Sheet: Fortune's deals …

A.R. Sorkin: The dark art of deal leaks * 204-1: CEO-to-worker pay ratios skyrocket * Idea: Polluters should pay you to fix climate change * Somehow not a joke: …
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How Can Inbound Marketing Make The Most of Google Now?

Last week, following the news that Google Now functionality may be coming to Google.com, I asked if Google Now would become the Holy Grail for inbound marketers. To sum up, I think it will. The thought of having your brand appear before a prospect has …
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