How To Grow a Bigger Downline in Network Marketing

In a Network Marketing venture, typically all the people that are under you in the genealogy become part of your downline.  This includes the members that you have brought in yourself and the members that your people bring in.   The whole model of Network Marketing is based around building a network of people who work together.  The most successful Network Marketers understand the importance of building relationships and working within those relationships to mutually benefit everyone within the organization.

Certainly, if you want to succeed in your network marketing venture, you must learn how to build a healthy downline.   Furthermore, it is not just about building the downline;  you have to train and motivate them so that they keep working productively.  The important part in Network Marketing is replication, so you need to show your team how to mentor their team.  Certainly, it is not always easy to do but if you have the right team dynamic and will show a good example to your team, you will do well.

Below are some tips to help you build your Downline Big and Fast.

Be Personable and Passionate

Remember that most of the people that will join your network, at least initially, will be the ones who know you personally.  They will include your family and friends.  But even though they know you, they will participate in your venture ONLY when they are convinced about your passion about the opportunity.  You must be genuine, or you will not convince people this is something they will want to invest their time with.

Be Observant and Recruit Strategically

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Prospecting: Some simple Solutions for Network Marketing

Here are a couple of prospecting methods that you must be aware of if you want to survive in network marketing.   I’ve shared several articles on building your prospect funnel, and specifically how to drive traffic to capture prospects.  It is vital that you factor traffic generation (offline and online) into your business building strategy.  After all, having effective prospecting methods in place is your network marketing lifeline!

Cold Calling Invitations

With Network Marketing, cold calling (and going door-to-door) is one of the MOST INEFFECTIVE and DIFFICULT forms of obsolete prospecting.  I suspect some people might want to debate this, but let’s be realistic…

• YOU don’t like to receive phone calls
• Cold calling has a lot of resistance and people turn their ears away if you are a stranger
• People don’t like being sold things that they don’t need
• They don’t even need to see YOU – a total stranger!

Product parties or invitations to a presentation, on the other hand, might still work if it is done correctly.  You can invite your friends to an event or a tea-party but make sure that you let them know up front exactly what your intentions are.  In other words, say “Hi John, I’m having some people over on Friday to sample the product that I told you about – and wondered if you might want to join us?”  INTENTION is very clear when you invite him or her.  People are not stupid and they can sense your intentions if you have promised them otherwise.

In other words, never trick them into coming to your network marketing prospecting meeting!  You’ll not only get a rejection, you may also lose a friend.  Just don’t do it.

Classified Advertising (Google AdWords)

A good way to drive immediate traffic to your opportunity is through PPC advertising.  With the right budget, keywords, and ad, you can drive a lot of traffic to your website very quickly.   It can get expensive if you don’t know what you are doing, so be very careful with this approach.

One important thing about advertising is to ALWAYS go for direct response advertising.  Do NOT burn your money on advertising that does NOT solicit direct response and a measurable way to calculate your expenditure, leads contacting you and conversion to sales!

When you advertise your opportunity on classified advertising, make sure you have a website or a phone number that they can contact you that MUST lead the prospect to the next phase of your prospecting funnel.

The problem with people is that they dump all sorts of advertising without leading to the second phase which is the direct response or lead capture phase. They think just because they leave a website or a phone number (like leaving name cards all over town) they will get a lot of people to sign up.

With Google AdWords, you must make sure you have a system that is designed to deal with those leads and execute the steps above.

Next time, we will discuss some creative ways to generate leads and prospects.  You will want to utilize as many methods as possible if you want to be highly successful.

Outsource Traffic Generation to Build Your Business

You have likely heard the statement “Time is Money”.  Unfortunately, that is not exactly accurate.  The statement has often been associated with trading time for dollars.  I mean, who really wants a job?

The fact is, our time is extremely valuable – as we only have a limited amount of it.  How we choose to spend that time is certainly very important.  My goal is to spend as much time doing the things I want to do, and less time with tasks that I hate.

Network Marketing provides a great opportunity to build an income that will allow me to spend more time on the things I enjoy.  Obviously, if you agree with that you are likely working on strategies to build your Network Marketing opportunity big and fast so you can better enjoy your time.  Let’s discuss how you can fully utilize your time and talents to build your opportunity.

Let’s talk about traffic generation, and how we better focus our time in building our business.   We’ll specifically discuss outsourcing some traffic building tasks to build our Network Marketing business.

This is definitely a very pertinent question because you cannot outsource everything that your Network Marketing business entails.  You have to keep the important tasks – those that require creativity and initiative – for yourself.  But the jobs that require some kind of professional talent (that you may not have) can be outsourced.

For example, if you do not have the skill or the knowledge to build a website, you should give out this job to someone that can do it for you.  At the same time, jobs that anyone can do, like copying addresses on labels and mailing postal letters can be outsourced because they will save you some time.

Here is a list of things that you should consider outsourcing for your Network Marketing business, and specifically your traffic generation:

Article Writing and Website Content

Article writing requires some literary skill because the words in them have to attract people to your business opportunity.   If you do not have the time, inclination or the skill to do it yourself, it is best to outsource it.  Article writing is still a great way to build traffic to your website or lead-capture page, and is a time-tested way to generate important back-links.

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