Traffic Conversion… The gift of virtual prospecting

Several months ago I introduced a concept and wrote an article on [tag-tec]Virtual Prospecting[/tag-tec].   Basically, the general theme of the article was to identify the importance of building a targeted traffic flow, that a site owner could ultimately convert into prospects for whatever opportunity the site was promoting.  It is certainly a valid concept that carries great importance for anyone who is interested in building a strong prospect list for their [tag]Network Marketing Opportunity[/tag].

Since that time, I’ve developed a far greater appreciation for building a prospect base through my traffic flow.  The busier I have gotten in other areas of my life, the more I have recognized the value of developing a strong Virtual Prospecting system by converting my traffic into top quality prospects.

The term Virtual Prospecting perhaps has a different meaning to those who are reading this article.  I initially introduced the term to identify the process I use in developing prospects “virtually” through the use of traffic generating systems.   It is my strong contention that simply getting massive amounts of traffic will not accomplish much, unless those virtual visitors take some sort of directed action.  In my case, I want to convert the visitors to targeted prospects for my opportunity.

Virtual Prospecting has a deeper meaning for me than simply creating a large volume of visitors that simply fill out a form to get a free report.  Some people design their site simply to develop a huge list of “leads”.  Leads are a good thing, however, in today’s Network Marketing recruiting environment leads are generally very low quality.  Of course, that’s my opinion.  If you don’t believe me, try purchasing a lead list for yourself and see how well you do in developing prospects.

I personally would much rather spend time developing a virtual Prospecting system - by developing a steady flow of targeted traffic, and then through my site content convert those targeted visitors into quality prospects for my opportunity.   That way, when I get a prospect, I know they are specifically targeted and interested in my opportunity.  In fact, in most cases the prospect already knows much about me and my opportunity, so when we speak I am able to get right to the point of our shared interest.

Developing the right content that converts traffic into prospects, is part of the strategic approach to building traffic.  Simply building a large flow of traffic, is not going to get the results I want.  I’d much rather have tightly targeted visitors, who are much more likely to have an interest in my opportunity.  

In the days ahead, I will be sharing more articles on my Virtual Prospecting system, and how I’m utilizing the techniques to convert my traffic into quality prospects.   Until then….

Get Yourself a Traffic Generating Freelancer!

Being a website owner on a mission, I know it can get a little tough trying to find the time to [tag]build traffic[/tag]- especially if you write your own web content. With a little discipline and determination, anyone can do it.  I know, because this is the way I started out struggling to find the time to write some web content for my website that would [tag-tec]funnel prospects[/tag-tec] to my site.

However, not everyone is like me.   Some people just would rather focus time on marketing their website, and finding ways to get visitors rather than fighting with your PC over web content. I don’t blame you.   The bottom line is, you have to have content to get traffic, so what is the solution?

There may come a time when you have to consider external help…which means hiring a web content writer. Surprisingly, hiring a web content writer is not as expensive as I thought it was. In all sincerity, over the years that I’ve been working and promoting my website online, I’ve met many web content writers, worked with many of them and have really come to know some great content writers quite well.  I’m comfortable having them provide me with content ideas and the complete articles that I use to promote my site and bring in Easy Traffic. 

Having a [tag]traffic freelancer[/tag] gives me time to do other things that I’m much better at.   This is called leveraging on the talents of others. Frankly speaking, if you don’t have the time for web content writing, find a reliable and experienced web content writer for your website and you’ll soon be able to breathe easier.  Read more

A couple rules for bringing traffic to your website with content

To build a [tag]stable flow of traffic[/tag] to our website, the first thing we need to know is - Content is KING.  Actually, let me be a little more specific and say, [tag-tec]EXCLUSIVE content is king[/tag-tec].

Simply throwing up random information that is taken from another site, is just not going to produce [tag]excellent traffic[/tag] generating results.  Visitors appreciate fresh information that is unique and creative.  Search Engines reward sites that offer genuine content, and fresh perspective.

Here are a few things to consider as you focus on writing interesting content for your site.

Know your readers. This is the number one rule about writing content for your website!  Do you know what kind of traffic you’re drawing into your website?  Do you know what they’re looking for?  Have you any idea where they’re located, and how they found you?

If you want easy traffic, you need to fully understand a key element in writing [tag]interesting content[/tag] for your website visitors… “Find the “hot button” of your site visitors so that you can push it again and again.” 

The more you connect with your visitors, the more times they will visit.  Keeping your visitors coming will often depend heavily on the kind of content you publish on your website.  So, do a little bit of homework by either asking around, or implement site tools that help you [tag]track your site visitors[/tag].

Keep in the loop. There’s nothing more important than knowing your niche well enough to keep your visitors coming back for more quality information.  Keep in the loop on what is happening within the niche.  Some ways to stay informed may be to:  Do a simple search through your favorite search engine, surf through websites, check the news.  By all means, if you find a website interesting bookmark it or subscribe to the RSS feed or newsletter.  This way, whenever the website have something new, you’ll be the first to know.  It’s important to keep yourself updated as much as possible.

Guest writers. There’s absolutely nothing wrong with publishing another person’s content as long as you think your site readers will like it.  But if you publish another person’s content, remember to ask their permission.  You can often find good information in article directories, but just remember that the article is being shared by many other sites.  If you publish another writers work, I suggest that you share a couple paragraphs of commentary.  It’s important to write something interesting, unique and most importantly ORIGINAL.

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