Reasons Why Article Marketing is Attracting Network Marketers

If you have spent any amount of time on this site, you know that our primary focus is to share strategies and resources to help our visitors drive traffic. The strategies can be used for any site or marketing model, but we really focus on building Network Marketing traffic.

So let’s talk about Article Marketing and specifically how the strategy is really attracting and assisting Network Marketers.

So you may have recently joined a new Network marketing opportunity and perhaps have set up a website and are ready to recruit – but visitors (prospects) are just not coming to you you thought they would.   This is a key problem that a lot of Network marketing newbies face – especially if they are trying to recruit online.   It’s easy to get discouraged.

Now, before you drop the whole dream, let’s evaluate the situation and start by asking a legitimate question… “how can prospects join you if they don’t even know you exist?”   The answer is pretty obvious… you market and expose your business.

While that seems to be an obvious answer, the problem is many people (especially in this economy) are flat-out broke.    The assumption is that marketing your website and your opportunity or product will cost money you may not have.  Right?   Well… not so fast.

One strategy is to use Article Marketing to get the word out.  Article marketing is free (if you can do it yourself) and is one of the most effective zero-cost marketing tools that is available to you.

Forget all the marketing theory you may have come across – marketing is simply the action of creating interest in your opportunity and/or product (and your website) and article marketing is a great way to do this.

Let’s try a quick test… Read more

Prospecting: More Solutions for Network Marketing

As we discussed last time, getting prospects to your Network marketing opportunity is the lifeblood of your business.  It is a numbers game – and those who get the most numbers, win.  Traffic generation is a vital point in that process.  Let’s discuss some other solutions to generating traffic to your opportunity.

Networking Swaps

In certain business networking circles, you are able to build a list of prospects and referrals even if you are in a different line of work.  In reality, many business groups exist specifically for the networking.    There are Business networking organizations like BNI (which is one of the biggest networking organization in the world) that are designed to facilitate this.

Of course, all this depends on the rapport and friendship between you and the other members.  You certainly do not want to get involved and immediately start hammering people to join your gig.  You need to build relationships first – and then share your opportunity.  It’s the same strategy as social networking online.

Online Prospecting

In today’s marketplace, getting prospects can be an easy and automated.  You still have to take massive action and follow-up with any leads you acquire, but the fact is you can build a strong prospecting funnel without spending a lot of money.

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Prospecting: Some simple Solutions for Network Marketing

Here are a couple of prospecting methods that you must be aware of if you want to survive in network marketing.   I’ve shared several articles on building your prospect funnel, and specifically how to drive traffic to capture prospects.  It is vital that you factor traffic generation (offline and online) into your business building strategy.  After all, having effective prospecting methods in place is your network marketing lifeline!

Cold Calling Invitations

With Network Marketing, cold calling (and going door-to-door) is one of the MOST INEFFECTIVE and DIFFICULT forms of obsolete prospecting.  I suspect some people might want to debate this, but let’s be realistic…

• YOU don’t like to receive phone calls
• Cold calling has a lot of resistance and people turn their ears away if you are a stranger
• People don’t like being sold things that they don’t need
• They don’t even need to see YOU – a total stranger!

Product parties or invitations to a presentation, on the other hand, might still work if it is done correctly.  You can invite your friends to an event or a tea-party but make sure that you let them know up front exactly what your intentions are.  In other words, say “Hi John, I’m having some people over on Friday to sample the product that I told you about – and wondered if you might want to join us?”  INTENTION is very clear when you invite him or her.  People are not stupid and they can sense your intentions if you have promised them otherwise.

In other words, never trick them into coming to your network marketing prospecting meeting!  You’ll not only get a rejection, you may also lose a friend.  Just don’t do it.

Classified Advertising (Google AdWords)

A good way to drive immediate traffic to your opportunity is through PPC advertising.  With the right budget, keywords, and ad, you can drive a lot of traffic to your website very quickly.   It can get expensive if you don’t know what you are doing, so be very careful with this approach.

One important thing about advertising is to ALWAYS go for direct response advertising.  Do NOT burn your money on advertising that does NOT solicit direct response and a measurable way to calculate your expenditure, leads contacting you and conversion to sales!

When you advertise your opportunity on classified advertising, make sure you have a website or a phone number that they can contact you that MUST lead the prospect to the next phase of your prospecting funnel.

The problem with people is that they dump all sorts of advertising without leading to the second phase which is the direct response or lead capture phase. They think just because they leave a website or a phone number (like leaving name cards all over town) they will get a lot of people to sign up.

With Google AdWords, you must make sure you have a system that is designed to deal with those leads and execute the steps above.

Next time, we will discuss some creative ways to generate leads and prospects.  You will want to utilize as many methods as possible if you want to be highly successful.

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