If you are a marketer looking for sales, you likely are looking for traffic without spending thousands of dollars. It’s easy to build traffic to your opportunity or sales-page, but it’s another thing to build targeted traffic on a shoestring. You have to apply some principles that can drive your traffic. There are many strategies that you can deploy, but we want to look at just one. Email marketing. E-mail marketing can be a source of extremely qualified traffic, however it has one big caveat: you have to have already gotten your visitor for them to be at the page […]
After a webmaster has gone to all the time and effort to plan, design and build a website, the next major hurdle they face is to get the word out so that the site can start enjoying some traffic, in the form of visitors. If there is no way for people to discover a site, then the traffic will never come and all the time and effort that went into the website development will be for naught. Search engine marketing has proven to be one of the most effective methods for drawing visitors to a site and building a stream of website traffic.
When it comes down to marketing a new website, new webmasters quickly find that there is a great deal of work involved in properly marketing for search engines. However, once it is properly understood and begins to be implemented, it gets easier over time. In fact, there are many webmasters who have learned search engine optimization and have used it so routinely in their website marketing that they say that it simply becomes second nature to them.
However, for those who are new to the terminology and the many details involved in search engine marketing, it can be a daunting undertaking at the beginning, especially when one in anxious to promote their new website. Fortunately, if a webmaster will approach the task slowly and methodically, and consistently put what they have learned into practice, then SEO can be fairly simple and straightforward.
Then, once the principles are learned and implemented, webmasters will eventually start to see their website statistics showing signs of increased traffic to their site. A site that has been properly search engine optimized will attract highly targeted visitors by virtue of the fact that the site will be listed in the SERPs, or search engine results pages.
When a site gains high listings in the search engine results pages for certain keywords or keyword phrases, the visitors are referred to as organic traffic. This means that the traffic comes as a result of natural placement through search engine rankings and not as a result of any paid advertising, such as pay-per-click ads, also called PPC advertising.