Getting Traffic from Video, and Podcasting

If you have been marketing online or driving traffic for any length of time, you understand the necessity of evolving with the marketplace.  In fact, the marketplace actually evolves with introductions of new technologies.

Conversely, if you want to increase your marketing reach and prospecting- you need to stay updated with your understanding of technology, and what is available for getting additional visitors to your site.

Let’s take a look at a couple strategies that are becoming increasingly important in traffic generation and marketing – using videos and audio (specifically, podcasting).

Using streaming videos in the internet as a form of marketing is a relatively new approach.  Currently, most marketing brochures and newsletters are using text and pictures in combination to attract a consumer’s attention. Some pictures are a combination of still and animated objects to better the
chances of attracting a prospective customer.  But, if there is anything advertisers and consumers have learned about marketing, television advertisements are still the best way to attract attention for a product and keep it in the consumer’s memory.

To fully understand why internet streaming videos are the next step in online marketing, we need to be able to grasp the objective of advertisers and the effects of the different methods of advertising. Read more