Looking Beyond the Hype

If you have ever been involved with Network Marketing, you are likely familiar with hype.  To some degree, most people have been “taken-in” by carefully crafted messages that are designed to lure people into making a decision to join a particular opportunity.  These messages usually have some truth in them, but more-than-likely have more fluff content that quite honestly – exaggerates and fabricates.

Hey, that’s just the way it is – so let’s just deal with the reality and try to live in the real world!  Of course, Network Marketing hype is not much different than other traditional advertising – but, honestly, the MLM industry has created a bad image for itself by hyped-up messages that prey on people who are just looking for opportunity and “hope”.  A Gatorade advertising campaign may over-exaggerate the benefits of the product, but they are not creating victims by promising a changed life if you drink the product.

Let’s try this… How about we try to live in the REAL WORLD and look beyond the spin and hype strategy that typical Network Marketing companies deploy?   If people who are looking for a legitimate home-based income would come out of their fantasy expectations and really take the effort to peek behind the curtain of the MLM companies they are looking to join, Company Executives might just decide to give a message that has more truth than spin.  For the most part, the marketplace has created this monster by buying into the deception.  I actually believe we are beginning to see changes taking place with some courageous companies – as their is now much more scrutiny taking place with the emergence of social communities.

So, what gives me the authority to have an opinion on this subject?

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