Network Marketing Traffic from Social Media

Big business social media plans are developing in a major way, and many of the large social networking websites are now in the sights of the big corporations. However, these companies should be mindful of the actual purpose and function of these websites as they make their social marketing plans. If they are not prepared to engage the customers as equals on these networks and have a genuine back-and-forth exchange with them, then their efforts to use social media will backfire and bring them the sort of publicity they do not want.

As a simple example, let’s say a company’s social media strategy is to set up a Facebook Fan Page, a blog, and a Twitter profile. Facebook allows the company to post updates about services, but is also a place where it posts notices of events and surveys, and asks questions like, “How would you like this kind of product?” or “How should we accomplish this goal?” As people become fans of the company, their own friends are notified, and some follow them there. They engage with the company and each other, and the page becomes a social marketing website with the fans often doing as much promotion as the company.

Business blogging is another way companies can inform their customers about new product developments and get feedback. If the blog has good, informative content, not to mention great photographs or even videos giving demonstrations or telling stories about the products, they’ll keep the customers interested. The company might get a YouTube channel and link videos from there to its blog, or it might have a LibraryThing account and inform customers about the latest valuable books relating to the industry. Social marketing can take advantage of so many of these avenues.

Twitter, of course, is another social marketing tool that really highlights the two-way conversation customers now expect from companies, because communication happens in real time. The company social media liaison can search for people’s tweets asking about certain products, and respond immediately. Or new products or special deals can be announced and responded to within moments. A social media strategy involving Twitter keeps company representatives on their toes. But in fact, all of the new media does this because they keep the business and its lifeblood, its customers, in close contact.

Relationship Traffic from Social Media

Social Bookmarking can be a traffic magnet.  To build solid traffic and generate prospects for your opportunity, you need to understand what Social media is, and how to maximize it to your advantage.

Keep in mind, the whole Social marketing concept involves building relationships.  I have emphasized several times that the focus of Web2.0 strategies (especially Social Networking), is the perfect marriage between internet marketing and Network Marketing.

Social Media :  It is about…

* Weaving your content and messages into the social web
* Making friends with your target audience
* Communicating with those friends in real time if possible
* Listening to those friends and responding accordingly

It’s Just Human Nature to build relationships, and the Social Networks make it possible to build relationships virtually.  Those relationships become excellent prospects for our opportunity.

It’s just in our nature as human beings that we like to communicate about what we are interested in.  But there are more reasons than just learning more about what we are interested in that moves many of us to want to communicate about it openly and in public.

People want their opinions to be heard. They like to see their ideas in print. They like getting replies from other people about their opinions.

People like being part of a community of like minded individuals. They like feeling like they are actually a part of something. They like getting involved.

Some people like controversy or having a controversial point of view. Some like to create controversy just to see if they can stir up others in a community to create buzz about differing opinions. Read more