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Marketing Optimization 101

Marketing Optimization 101Massachusetts appears to be emerging as a hub of web and mobile optimization, with several testing and targeting companies making their home here. Digital marketing optimization grows out of the science of A/B testing in direct marketing – if...

Salesforce Fills Out The 'Marketing Cloud'

Salesforce Fills Out The 'Marketing Cloud'Salesforce.com (CRM) announced its intent to acquire email marketing and marketing automation vendor ExactTarget (ET) for ~$2,5B or $33.75/share, ending a few years' worth of speculation as to which marketing...