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Marketing ROI: Budgeting Your Money Wisely

Marketing ROI: Budgeting Your Money WiselyI started marketing well before the Internet so I have ample experience with marketing strategies whose return on investment is hard to measure. Back then, we still valued analytics, but we learned to make do with reasonable...
Marketing Day: June 6, 2013

Marketing Day: June 6, 2013

Marketing Day: June 6, 2013DNI – What Mobile Search Marketers Need To Know About Online-Offline Attribution With the rise in mobile marketing, measuring the online-offline attribution of a mobile search campaign has only increased in complexity. Most marketers today...