by Joseph | | Marketing Online
Content marketing means building brand awarenessIf content is king, then content marketing is the royal way of connecting marketers and consumers. Both brands and marketers have embraced content marketing as a key to building relationships with customers and,...
by Joseph | | Marketing Online
BBB explains best cause-marketing practicesWikipedia defines “cause marketing” or “cause-related marketing” as marketing that involves the cooperative efforts of a for-profit business and a nonprofit organization for mutual benefit. There are different kinds of cause...
by Joseph | | Marketing Online
Spirit Airlines Marketing Chief Biffle Resigns to Lead New Colombian AirlineSpirit Airlines Inc. (SAVE) Chief Marketing Officer and Executive Vice President Barry Biffle has resigned to become chief executive of a new lost-cost airline serving domestic routes in...
by Joseph | | Marketing Online
Facebook Gives Marketing Advice For New Hashtags | WebProNewsAs previously reported, Facebook just announced the launch of hashtags and its bigger “public conversations” initiative. As marketers who have Twitter experience know, the hashtag can have pretty powerful...
by Joseph | | Marketing Online
Marketing know-howEVENTS: The commercial director at Humberside International Airport will be speaking at this evening's Chartered Institute of Marketing event in Hull. Paul Litten, pictured, will be sharing the secrets of how the airport has success- fully...
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