by Joseph | | Marketing Online
Facebook marketing firm Brand Networks raises $68 million in private equity dealThe Facebook marketing company Brand Networks has raised $68 million in a private equity deal with AEA Investors, the two firms announced Thursday. The investment into Boston's Brand...
by Joseph | | Marketing Online
The Perils of Social Marketing, Batman Condom EditionHoly prophylactics, Batman! In a recent online marketing campaign, Durex asked Facebook (FB) fans to vote on which city should get SOS Condoms, a service meant to allow amorous—but unprepared—couples to use a...
by Joseph | | Marketing Online
The Best Marketing Advice You're Forgetting to Follow …In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.See all stories on this topic » Basic Business...
by Joseph | | Marketing Online
Mobile marketing is most powerful in iPhone and iPadAccording to the results of a recent study, as published in a Millennial Media report, iPhone and iPad are the undisputed leaders in mobile marketing ad impressions and the next runners up don't even come near...
by Joseph | | Marketing Online
The bane of multi-level marketingDaniel Pink may argue otherwise in his recent bestseller To sell is human, but not everyone is cut out to be a salesman or saleswoman. Yet, this is what multi-level marketing schemes actually promise – that anyone can be a...
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