Generate Traffic With Direct Email Marketing

It’s tough getting a brand new product off the ground and into the marketplace.  The consumer market is so over-saturated with products that are very similar that it can seem nearly impossible for new business owners to get prospects to visit their site.  With a dream to even have a shot at making their business successful, it takes some skill and work.  There are probably ten or twenty more people with a similar product looking for a solution to getting prospects to visit.   You may be temped to turn to direct email marketing but before you do, consider a few facts.

Because of this frustrating occurrence, many turn to direct email marketing without realizing the consequences that come with it.  Not many people that the phrase direct email marketing refers to someone mailing advertisements to potential customers.  A business owner will often compose a special advertisement that links back to a website where their product is sold and then send it to many different email addresses hoping to interest someone. However, these emails are considered spam – unwanted, unsolicited emails that are actually illegal in some states – in fact, it’s even possible for people to file a lawsuit in small claims court and sue for damages because of those emails.

And recipients have more options than just small claims court in a few states. Often, they will complain to their Internet Service Provider, which will usually do an investigation.  That Internet Service Provider can then usually trace the spam message back to your website and, if you are on their server, shut the website down.  Some Internet Service Providers will even go so far as to fine you anywhere from $20 to $20,000 depending on their Terms of Service.

However, there are types of direct email marketing that are not considered spam by anyone.  Large and small companies alike will often get contact information, including email addresses, from their customers are they make a purchase.  The company will then send those special offers or information about new products through their email address.  This is actually a very successful business practice that often results in increased traffic and sales for the company.

When you decide whether or not direct email marketing is for you, you need to keep all of these things in mind.  Is it worth getting your important website shut down?  You can certainly drive easy traffic, but you can also get yourself into a mess.  Most new business owners cannot afford a large fine or to have their website shut down.  In many cases, the risks far outweigh the benefits.

Build a Huge Network Marketing Team Using E-mail Marketing!

I’ve spoken at several seminars and events where I have shared about my concept of “Virtual Prospecting”.  Basically, in the current internet marketing and social networking space, virtual prospecting is a great solution for building relationships and business partners.  If you want to build your Network marketing organization big and fast, you need to learn the skills of how to turn traffic and online relationships into strong business partners.

Another important skill you should utilize in building your network marketing business is to use E-mail marketing.  Many marketers assume that blasting out a few autoresponder e-mails will accomplish the result of strengthening your business relationships, and anchoring your team.  With the current social trends, that is simply not the case.

In future blog posts, I will go into greater details about how to effectively market using email.  In this writing, I will discuss some reasons you should consider utilizing e-mail marketing.

Here are some reasons email marketingE-mail marketing is so effective in the Network and Internet marketing industries:

• E-mail marketing is one of the fastest marketing tools you can leverage on the Internet. All you need to do is compose an E-mail, customize it to suit the reader (their first name or last name), and click the broadcast button to reach thousands of people instantly!

• E-mail marketing is highly scalable. Unlike an ‘offline’ business where the more customers you have, the busier you are, in E-mail marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort!

• E-mail marketing is highly targeted. One of the reasons why E-mail marketing is highly effective at getting sales is because the recipient of the E-mail gets a kind of ‘in your face’ promotion. You are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly (unlike other advertising where the buyer might not be in the frame of mind to buy things).

• E-mail marketing is personal. Autoresponders allow you to customize the E-mail in such a way that it allows you to connect with the subscriber individually. The more personalized your E-mail, the better the result (treat it as though you are writing to your best friend).

• You can automate many tasks with your autoresponder. For every new opt-in subscriber, you can time your E-mails for you build a relationship with every new opt-in subscriber – what to send to them, when to send it to them and the frequency between each E-mail.

• E-mail marketing acts as a good pre-sell. You might not be able to cram a sales letter into your E-mail, but at least you can pre-sell your subscriber and lead them to your blog, sales letter or website to check out what you have to offer and set them in the right frame of mind before they evaluate what you have to offer.

Email Marketing :: Ticket to Wealth

If you have joined any email lists over the past year, you are probably receiving a ton of email messages right now.

In a troubled economy most marketers are really trying to connect with the people on their list – and, of course, sell them their products or service.  There is certainly nothing wrong with it, since they were develop their list in the first place.  Basically, they are just working to exploit their asset.

Using email is a great way to market and promote your network marketing opportunity or e-commerce business.  As people get busier, and as junk mail floods your inbox, how can you expect for your e-mail to stand out above the others? Here are some helpful tips to get you the most benefits from this effective marketing tool.

First of all, it is certainly important that you do some research and really work to get your marketing content sent to a specific target market.  You are far more likely to have good results from people who are interested in the products or services you are offering. Read more