I’ve spoken at several seminars and events where I have shared about my concept of “Virtual Prospecting”. Basically, in the current internet marketing and social networking space, virtual prospecting is a great solution for building relationships and business partners. If you want to build your Network marketing organization big and fast, you need to learn the skills of how to turn traffic and online relationships into strong business partners.
Another important skill you should utilize in building your network marketing business is to use E-mail marketing. Many marketers assume that blasting out a few autoresponder e-mails will accomplish the result of strengthening your business relationships, and anchoring your team. With the current social trends, that is simply not the case.
In future blog posts, I will go into greater details about how to effectively market using email. In this writing, I will discuss some reasons you should consider utilizing e-mail marketing.
Here are some reasons email marketingE-mail marketing is so effective in the Network and Internet marketing industries:
- E-mail marketing is one of the fastest marketing tools you can leverage on the Internet. All you need to do is compose an E-mail, customize it to suit the reader (their first name or last name), and click the broadcast button to reach thousands of people instantly!
- E-mail marketing is highly scalable. Unlike an ‘offline’ business where the more customers you have, the busier you are, in E-mail marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort!
- E-mail marketing is highly targeted. One of the reasons why E-mail marketing is highly effective at getting sales is because the recipient of the E-mail gets a kind of ‘in your face’ promotion. You are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly (unlike other advertising where the buyer might not be in the frame of mind to buy things).
- E-mail marketing is personal. Autoresponders allow you to customize the E-mail in such a way that it allows you to connect with the subscriber individually. The more personalized your E-mail, the better the result (treat it as though you are writing to your best friend).
- You can automate many tasks with your autoresponder. For every new opt-in subscriber, you can time your E-mails for you build a relationship with every new opt-in subscriber – what to send to them, when to send it to them and the frequency between each E-mail.
- E-mail marketing acts as a good pre-sell. You might not be able to cram a sales letter into your E-mail, but at least you can pre-sell your subscriber and lead them to your blog, sales letter or website to check out what you have to offer and set them in the right frame of mind before they evaluate what you have to offer.
