Yoplait's Cause Marketing Deepens Customer Engagement

Yoplait's Cause Marketing Deepens Customer Engagement

When brands are effective with cause marketing, it can also be a win for the product category. Yoplait®'s successful Save Lids to Save Lives®program was ranked number one by shoppers as the brand they purchase most because of its association with a …
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Teaneck marketing students use concession stand for project

TEANECK – Teaneck Southern Little League opened its season last Saturday, and besides the usual fanfare and first pitches, students in Teaneck High School marketing classes were at the games working to promote “Home Plate,” the concession stand at …
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Local Business Marketing Startup Circl Ties Facebook To Foot Traffic, Courtesy …

Circl a new startup helping businesses run online promotions using social media and email marketing, is launching today with already over 1,000 customers who have signed up for the platform, over 100 of which who have since gone live. Although there …
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