Yahoo Ups The Cool Factor with Two New Apps – Marketing Pilgrim

Yahoo Ups The Cool Factor with Two New Apps – Marketing Pilgrim

What adjectives would you use to describe Google as a company? Maybe cool, inventive, forward-thinking, a fun place to work. …Marketing Pilgrim – Internet…
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One Call Care Management Appoints Robert Zeccardi as Chief Sales …

“Bob Zeccardi's deep knowledge of the workers' compensation industry, his leadership, and longstanding relationships with customers, executives and channel partners makes him the ideal executive to lead One Call Care Management's sales and marketing …
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A marketing cliché that works: Evian's dancing babies back

Read more on The Globe's marketing page and follow Susan on Twitter @Susinsky. It's a cliché of the marketing biz that if you want an easy route to creating brand goodwill, all you need to do is use babies or puppies. The man who created the E*Trade …
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