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Tourism, marketing summit features Explore Minnesota speaker, update on trends

The Brainerd Lakes Chamber, together with its GoSocial and Tourism Advisory committees, will host the 2013 Regional Tourism and Online Marketing Summit on Tuesday at Grand View Lodge's Gull Lake Center, 23521 Nokomis Ave. in Nisswa. Keynote …
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Marketing Alliance Group moves ahead with an Onset S40 for a retro look

Dalton, GA-based visual merchandising firm, Marketing Alliance Group, reproduced an eye-catching retro 50s-style pin-up mermaid on a wooden placard in stunning detail. The sign, printed in five colors on a poplar wood board using an Inca Onset S40, was …
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Online Marketing 101: Are You Prone to Shiny Object Syndrome?

Don't fall victim to Shiny Object Syndrome — a malady that afflicts many otherwise talented marketers who tend to see new digital channels, trends and buzzwords as silver bullets that will blow away their target audience. I'm frequently approached by …
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