Tim Tebow, who barely played for NY Jets, losing marketing luster

Tim Tebow, who barely played for NY Jets, losing marketing luster

“The fall Tebow has taken as a marketing entity over the last 12 months has been dramatic,” said Kurt Badenhausen, senior editor at Forbes Media. “It's hard for corporate America to sign endorsement deals with guys we aren't going to see on TV. People …
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The marketing potential of Jason Collins

When I first heard of Collins going public Monday, there was only one guy I wanted to talk to, and that was Golden State Warriors president Rick Welts. First of all, Rick is one of the smartest marketers in the game. Secondly, Rick is the most high …
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Digital marketers must do more than just drop the jargon to become mainstream

Yesterday I was fortunate enough to hear Harper Lee, CTO of Barrack Obama's 2012 election campaign, address marketers on how they can use technology better, where he said: “We need to drop the 'e' from 'e-marketing.'” Ronan Shields. Reed was …
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