The Data-Driven Enterprise Marketing Revolution – Russell Glass …

The Data-Driven Enterprise Marketing Revolution – Russell Glass …

Big vendors are duking it out for ownership of consumer data.AllThingsD
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Tech companies to increase marketing budgets 3.7%

Technology companies expect to increase their marketing budgets 3.7% this year over last, according to IDC's “2013 Tech Marketing Barometer,” released earlier this month. The tenth annual study was based on an online survey of 64 senior marketing …
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E*Trade's Brokerage Head to Exit; New President, Marketing Chief

Among new hires, E*Trade said it recruited Morgan Stanley (MS) executive Navtej Nandra as its president and BlackRock Inc.'s (BLK) Liza Landsman as its chief marketing officer. The company said Mr. Nandra will join E*Trade effective immediately, while …
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