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The Best Marketing Advice You're Forgetting to Follow …

In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.
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Basic Business Cents: Nurturing customer network is key marketing tool

To start any marketing activity it is well to understand the aim of the organization and how this marketing activity will help to achieve that organizational aim. Taking a step down, it is then important to understand the aim of the total marketing …
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The Secret to Marketing to Millennials: Don't

I don't think a week goes by without finding myself in a meeting or a discussion with brand, marketing and PR folks either announcing that they have discovered the best way to market to the ever elusive millennial consumer or with people candid enough …
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