Startups Should Just Drop Their Marketing Team
I recently had a conversation with a marketing veteran, who came complete with an elite school MBA in marketing. I asked what he considered to be the purpose of a current marketing campaign. His response was “brand awareness.” I asked, “To what effect?
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Energy Drinks Survey Finds Confusing Marketing, Unclear Caffeine Content
and Sens. Dick Durbin (D-Ill.) and Richard Blumenthal (D-Conn.) surveyed the practices of 14 energy drink brands. Their report, titled “What's This Buzz All About?” (PDF) found that labeling and marketing practices varied widely across the different …
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This Isn't How You Win The Marketing War For The One, HTC, All …
HTC promised it would be spending more on marketing efforts to ditch the “quietly brilliant” tagline and come up with something with more pop, but i..TechCrunch
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