Soaps Using Innovative Marketing for Online Revivals – The …

Soaps Using Innovative Marketing for Online Revivals – The …

That was the cryptic message on a billboard along Sunset Boulevard in Los Angeles last month that was part of a multi-million dollar marketing push for the online revival beginning Monday of soap operas One Life To Live and All My Children.Television
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Author Jennifer Miller's Novel Marketing Campaign For Debut 'Gadfly'

It was last July when BHB reported about Brooklyn Heights author Jennifer Miller's unique marketing strategy for debut novel “The Year of the Gadfly,” as she hawked the book via …Brooklyn Heights Blog
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Content marketing gives newspapers new (corrupting?) way to sell content

Turning a buck is difficult because news providers, both new and old, don't simply compete with each other for audience or the right to deliver an advertising/marketing message. The universe is much bigger these days, with companies using their own, …
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