PeopleLinx Names Chief Marketing Officer

PeopleLinx Names Chief Marketing Officer

PHILADELPHIA, May 15, 2013 — /PRNewswire/ — PeopleLinx, the provider of world's first engagement and analytics software for LinkedIn, today announced that it has appointed Michael Idinopulos as the company's new chief marketing officer (CMO) to …
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Has Abercrombie & Fitch's CEO really made a 'Big, fat, marketing mistake'?

Abercrombie & Fitch CEO Mike Jeffries is under fire about his comments on excluding people who don't fit with the brand. For those of you who missed them, made back in 2006, his comments were: “We go after the cool kids. We go after the attractive, …
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Content Marketing Costs 62% Less Than Traditional Marketing – Adrants

Content marketing is all the rage these days, right? It's the shiny new object everyone thinks is the bomb yet the practice has been around for decades in various different iterations. Well we aren't going to quibble over the fact most every “new thing …
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